OVERVIEW

At MCM Marketing, we don’t just execute influencer marketing—

we create high-energy brand experiences that bring culture, creativity, and engagement to life.

One of our most exciting collaborations was the Snipes x We The Best Gatorade event in Miami,

where we helped curate and activate a truly iconic moment for fans.

The Event: A Culture-Defining Activation

Hosted at DJ Khaled’s We The Best x Snipes Store, the event was designed to celebrate the latest collaboration with Gatorade.

Fans were given an exclusive five-hour window to meet DJ Khaled himself and receive a limited-edition We The Best Gatorade gift box.

🚀 MCM Marketing was behind the scenes, working closely with the Snipes and We The Best teams to ensure this activation came to life.

From coordinating influencer attendance to shaping the experience, we played a pivotal role in making this event a success.

The energy was on another level, and the day truly felt like a movie!

The turnout was massive, with Miami’s sneakerheads, music lovers, and content creators showing up to be part of the moment.

Bridging Brands, Culture, and Influence

Events like this go beyond simple brand promotions—

they create lasting cultural moments that resonate with fans. This is what we specialize in at MCM Marketing:

✅ Brand x Influencer Alignment – Matching the right talent with the right campaign for maximum impact.
✅ Event Activation & Sponsorship Management – Securing and executing large-scale influencer-driven brand experiences.
✅ Content & Social Media Strategy – Capturing the energy and extending the event’s reach across platforms.


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DIRECTOR

We The Best Team 

Snipes USA

MCM Marketing

2024
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